For a local business marketing strategy today, use an autoresponder. It’s a marketing tool that will automatically send messages out for you to people who are interested in your business. And the best way to keep in touch with your prospects and customers is to invite them to become subscribers to get messages about you, your business, and your products and services that you offer to them. It’s easy, it’s automatic, and is one of the best returns on a marketing investment for your business that you will ever get.
1. Turn anonymous website visitors into subscribers.
When people visit your website whom you do not know or have never met before one of the best ways to start a communication line with these visitors is to have them get messages on a regular basis. In exchange for getting these messages they will give you their name and e-mail address and subscribe to what you have to offer to them.
2. Build big relationships with subscribers with little effort.
Since you can write automated messages in advance that will go out to these subscribers automatically on any data you specify and any time that you specify, your messages can reach all of your subscribers with very little effort on your part. The autoresponder does all the work for you automatically 24/7.
3. Enable continuous marketing without hiring more people.
Since this autoresponder is sending marketing messages out to your prospects and customers on a regular basis automatically, you will not need to hire more people to do this. This will save you marketing dollars and you will get a better return on your investment in the marketing department.
4. Follow-up flawlessly without missing a single customer.
Let’s face it; it’s tough to follow-up with everybody that you meet. By using an autoresponder to send out marketing messages about your business, it will never miss a single prospect or customer. They will always get messages sent to them on a regular basis.
5. Generate repeat sales due to constant communication.
People who like to do business with you, will like to do business with you on a regular basis. Especially if you have products or services that they will be continually using or purchasing. By using this automatic messaging system that communicates about your products and services, your customers will be able to buy what they need and want from you on a regular basis – automatically. There’s nothing better than automated sales for a business!
6. Lead more subscribers to your blog or website.
In these messages that you send to your subscribers you can direct them to your blog, your website, your video channel, and your series of articles that you write. All of these different channels that display information about you and your business are helpful. If you have things in your business the people want, then they will want to know about how to acquire these offerings of your business.
7. Obtain measurable results.
Autoresponders have built-in measuring devices which will let you know where your subscribers are located. You can also find out which messages are more desired to be read than other messages. You can find out when the best time of the day is to messages to your subscribers so that they read them right away. The autoresponder will keep track of the number of new subscribers each day. Using these results, you can decide what future information and messages you will send to your subscribers.
8. Ensure better e-mail delivery.
Autoresponders are specially designed to get the e-mails that are used in the autoresponder systems delivered on time to all of your subscriber list. These specialized autoresponder systems work better than other e-mail delivery systems. Therefore you can be confident that your messages are getting delivered to your subscribers.
9. Brand yourself with all the e-mails.
You can brand yourself and your company in your e-mails that you are sending to your subscribers by adding your logo, your tagline, your physical address, your phone number, and anything else that you want to put emphasis on about your business in the minds of your subscribers
10. Allow yourself to easily duplicate your efforts.
You can duplicate all of these tasks once you’ve done them one time for one list. You can have other lists for other subscribers in other categories, other product lines, other services, or any other reason you would want to have a separate list to send messages to separate subscribers.