Painting Business Marketing Tips and Ideas

Marketing is an important part of running a successful painting business. No matter how good you are in making professional paint work, it will not help you if you do not have a marketing strategy in place to promote and sell the services you offer.

In this article we look at how successful painting business marketing techniques can help your business get painting jobs you need regularly. We also have ideas and suggestions for putting such a marketing plan together.

Branding Strategy

Right from the beginning you should set out to develop the brand. Give some thoughts about how you want to shape public perceptions of the company. A great name and logo design can give your brand picturesque but there is much more to it than that. A winning brand strategy is to have the right attitude to take up the business philosophy that will ensure that you can begin to develop a good reputation. Striving to become known as a reliable company that always meets and exceeds customer expectations.

Painting Niche Markets

Before you can start to develop a marketing strategy that you need to know exactly what the painting service you’re selling. Depending on the size of the local market and the number of competitors you can decide to specialize in one particular area or be a ‘Jack of all trades “.

The market can basically be divided into two broad areas, exterior and interior painting. Exterior or outdoor painting work is generally easier to get as people are less likely to do it themselves because of the perceived risk of a ladder. The great thing about outdoor painting work is that customers are generally less demanding then they are when you are painting surfaces inside the home. With outdoor paint you need to consider security a much greater extent, however, especially for multi-story buildings. You do not even need to limit yourself to house painting all kinds of buildings need painting every time.

Market Research

Do some thorough market research and finding all of the opportunities that are out there in the market. You also need to try to understand who your customers are likely to be and how you can market your services to them in a way they will respond well. Put together some customer profiles and chatting with several typical customers to find out more of their potential. Get into your customers shoes and try to understand what they are looking for in a painting business.

Networking Tips

One good way to pick up some regular jobs is to approach people who you think are in a position to be able to refer clients to you. Try to make a connection with the property developers, interior decorators, real estate agents, home staging companies, asset management companies and others who are out there in the market. Other options include network to participate in the local builders association or Chamber of Commerce.

Search for other well-established services which have a large list of clients and regular communication with them. You can find a cleaning company or lawn care companies that want to promote your services on their mailing lists movies.

It can be great to have relationships with other contractors painting. While they are competitors in some sense, they can also be useful. If you specialize in different types of paintings or you work in different parts of town then you may just be able to refer business to each other. If you are lucky there may be times when you need more work you can see. Being able to go to work on other painters who you know are reliable will be good for customers and good for them. They can also reciprocate and send you win.

One great place to meet people at home improvement stores. The painting section at Home Depot can be a gold mine if you are friendly and strike up some casual conversations. You will meet other contractors where you may even meet customer as well.


The obvious way for new companies to get in touch with potential customers is through advertising. Test different strategies that will put you directly in touch with your target market. For more information, see our article on Painting Business Advertising.

Marketing Materials

It helps if you have some marketing to show prospective clients when you meet them for consultation. Have some brochures made up or at least take a folder with you with pictures of some of the jobs you have done in the past. Testimonials from past clients also offer the prospect kind assurance and ‘social proof “that they want before they sign the dotted line.

What can you do if you have not done any work of art yet or do not have any appropriate images? One great tip is to buy stock photography from online retailers. Featuring images of beautiful paint jobs in the brochure or on the website is fraudulent if you do not make false claims about the displayed work is your own.

Fine Tune your Sales Process

To be a huge success in the paint business you need to have someone on your team who is able to go out and sell your services. There are many different sales methods and techniques and they all have different levels of success depending on the sales person and the prospect. Learn about several different methods, test them out and find out what works for you.

Do not be intimidated by the idea that you are selling. Sometimes if you just be yourself, be positive and guide customers through a pleasant conversation about how you can help them, that’s all it takes.

Try to up-sell customers further painting work. Once they have agreed to hire you to paint a certain area you can also begin contributing to other areas of their house or property that could do with some paint work.

Ideas for Customer Service

In painting business you need to be good media and good painter. It is necessary to take the time to understand each clients individual requirements. Always give them the best standard of service and ensure that they have open lines of communication with you. This should begin immediately as soon as they get in touch with you to inquire about your services. Try to have someone to answer your calls in person and if this is not possible then make sure you return your calls as quickly as possible.

Marketing to existing customers

When you are a customer and have done some work on his home, which is not to be the end of your relationship with them. Build a customer list with notes about each property that you have painted. You can then contact them from time to time and offer to do another painting job that they need.

There are many great guide books available online that will offer you more ideas and strategies for undertaking marketing. If you learn marketing in general you will find that most terms related to painting industry and can be applied in your business.

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